Wednesday, May 20, 2009

Embracing what you have.

Whether we like it or not, believe in it or not - times are different. People are spending less, cutting corners and budgets and may not be living like they use to.
Many business are struggling to stay afloat and are cutting back on budgets and halting all marketing efforts.
I've written and spoken about this many times before - your marketing budget should be the last thing you cut out.
Instead, shift your focus to innovative techniques and new methods such as social media, customer appreciation and embracing what you already have.

So I have decided to shift my focus to help you shift yours.

Embrace what you have, is taking what you have - such as your existing customers and focusing on making sure your relationship with them is strong
and successful. After all, a large percentage of business survive through referrals and repeat business.
Your customers are the ones that are keeping you alive and afloat - so show them that you appreciate them by giving them the products, service and
attention they deserve.

Internet is another item accessible to most businesses. Shifting your funds and focus to social media strategies will allow you to lower your budget but not your
results. Most people, especially in challenging times turn to online, to shop, search and learn. So why not embrace the new movement and create
a campaign that focuses on social media, building relationships and online exposure.

Innovation is the key to continued success. Using innovative concepts are sure to make you stand out and continue to grow.

For more information on how I can help, feel free to contact me at:

Rachel Azagury
647.886.5323
rachel@creatingabuzz.ca

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